Posted on April 28,2022 in Legal Directories

There are many different tools that attorneys can use to help people find them online, demonstrate that they can provide quality legal services, and connect with potential clients. Legal directories can be especially helpful, providing a lawyer with recognition for their achievements while also informing potential clients of their qualifications and ensuring that people can reach out to them for legal help. OVC, INC. operates the Elite Lawyer directory, and we wanted to highlight what makes this directory a legitimate service that provides benefits for attorneys and the legal community.

Elite Lawyer Recognizes Excellence in the Legal Profession

To be included in the Elite Lawyer directory, an attorney must pass a rigorous selection process. Every attorney who is nominated is reviewed by an advisory panel that will look at the person’s experience, their involvement in local, state, or national bar associations and legal organizations, awards or recognition they have received, special licenses or credentials, successful verdicts and settlements, their involvement in their community, and other factors that may demonstrate the quality of the services they can provide to clients. This ensures that people who are searching through the Elite Lawyer directory to find help with legal issues can rest assured that all attorneys listed will be able to provide them with the services they need.

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 Posted on March 31,2022 in Website Content

Every website needs content that provides value to its users. This content may describe the products or services a company offers, share information about a firm, or otherwise provide people with a reason to visit and interact with the site. The quality of content is a key aspect of search engine optimization (SEO), since Google or other search engines use the information on a site to determine whether it will be helpful for people who are searching for specific terms or looking for answers to their questions. However, while website owners may understand that they need to include helpful, informative content, they may be unsure about how long each page should be, how content should be formatted, or what they can do to make sure their site ranks well in search results.

Finding the Right Content-Length

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 Posted on February 28,2022 in Blogs

While there are many tools that law firms can use to connect with potential clients online, blogs can be particularly beneficial. Attorneys can use blogs to provide regular updates on a variety of topics that are important to their clients. This may include discussing news stories related to their areas of practice, adding additional information about the legal issues discussed on their site, or providing insight into the types of cases they handle. This can provide a significant boost to search engine optimization (SEO), since adding relevant content to a site will make it more likely to show up in search results when people are looking for a lawyer who can meet their needs. By understanding the best ways to use blogs, attorneys can make sure they are getting the most out of their website and their overall marketing strategy.

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 Posted on January 31,2022 in Search Engine Optimization

The majority of people who are looking for information online will perform searches through Google. Any changes that Google makes to the way it returns search results can have a huge impact on a site’s ability to be found in online searches. This illustrates the importance of search engine optimization (SEO), since websites that follow the correct practices are much more likely to show up in search results and be found by people who are searching for information online. Website owners will want to be aware of the following changes that Google has made that may affect them throughout 2022 and beyond:

• Page Experience Update - One of the most significant updates Google made over the past year involved a focus on the experience that users have when they access a website. Google searches will now consider factors known as “core web vitals” that measure how quickly a page loads, the speed at which a site responds when people click a link or perform other interactions, and whether the visual elements of a site are stable or shift unexpectedly while someone is viewing a page. Google will also look at whether a site is easy to use on mobile devices, whether there are any intrusive ads or pop-ups that affect users’ experience, and whether a site is secure.

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 Posted on December 28,2021 in Legal Websites

In the 21st century, nearly everyone uses online services on a daily basis, and information about many people and companies is stored in a variety of systems. While data is protected by passwords, firewalls, encryption, and other methods, security breaches occur all too regularly, resulting in the potential exposure of sensitive information. One recent security breach demonstrated the potential risks that may affect some websites that use the WordPress content management system (CMS). By understanding the security issues that can affect them, website owners can make sure they are taking the correct steps to protect their data and continue operating their sites successfully.

GoDaddy Managed WordPress Sites Hacked

On November 17, 2021, GoDaddy announced that it had discovered a security breach that affected WordPress websites managed through the GoDaddy environment. Beginning in September of 2021, hackers exploited a vulnerability in GoDaddy’s systems and gained access to its WordPress platform. This breach resulted in the potential exposure of 1.2 million customer email addresses, and hackers were also able to access these customers’ websites and install malware.

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 Posted on November 24,2021 in Press Releases

At OVC, INC., we work with a wide variety of attorneys and law firms throughout the United States, helping them build effective marketing strategies that will allow them to connect with potential clients. In addition to working with established firms, we want to encourage future generations of attorneys to learn how they can be successful as they begin practicing law. Our “Market Yourself” scholarship program helps support future lawyers. We are pleased to announce the winner of our Spring 2022 scholarship: Tristin Minx.

Tristin Minx is a student at the DePaul University College of Law in Chicago, Illinois. She is a native of Cook County, and during her time in law school, she has gained hands-on experience in criminal defense cases. For the “Market Yourself” scholarship, she submitted an essay that effectively expressed how she plans to promote herself to potential clients. As the winner, she will receive a $1,000 scholarship to be used for tuition and other educational expenses. To learn more about Tristin, you can read her winning essay.

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 Posted on October 27,2021 in New Websites

Every website has an address known as a domain name. A domain name usually takes the form of www.yoursitename.com, and a website owner will need to make sure they maintain ownership of their domain name so that anyone who types that address into their internet browser will be directed to their website. 

As part of our website development services, we help our clients register new domain names, and we also ensure that they renew their domain names when necessary. Recently, we have found that some people have begun receiving notices in the mail that appear to be bills requiring them to pay a certain amount in order to maintain ownership of their domain names. These notices usually contain language such as “To ensure listing of your website, please submit payment by [DATE].” These letters can be very misleading, and they may cause website owners to worry that they will lose their domain name, causing their site to go down. To address confusion about this issue, we wanted to explain exactly what domain names are and how website owners can make sure they can maintain ownership of their site’s internet address.

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 Posted on September 28,2021 in Legal Marketing

Law firms have a number of ways that they can connect with potential clients. While a well-designed website and a robust digital marketing strategy are essential, it is also important for attorneys to emphasize the personal touch they bring to the services they provide for their clients. A great way to do so is to make sure they have high-quality photos on their website and other marketing materials. This will allow clients to pair a name and a face, giving them an understanding of who will be addressing their legal concerns. By working with a marketing firm that also provides photography services, law firms can ensure that they will be able to provide their clients with the personal touch they are looking for.

Using Photos in Marketing Materials

Images taken by a professional photographer can be used in many ways, including on a firm’s website, print advertisements, billboards, or other marketing materials. These photos may include:

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 Posted on July 16,2021 in Blogs

As an attorney, a well-written blog can be an essential part of your digital marketing strategy. By regularly posting blogs to your website, you can make sure people will have access to fresh, up-to-date information that is relevant to the types of legal services you provide to your clients. You can also share the blogs you publish on social media, using them to start conversations and answer questions that people may have about legal issues that affect them. However, you may be unsure about the types of blogs you should publish or how you should approach the discussion of your legal services. Fortunately, with the help of a digital marketing expert, you can make sure your blogs will provide value to you and your clients.

Blogs That Can Generate Website Traffic and Improve SEO

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 Posted on June 28,2021 in Reputation Management

Online ratings and reviews have become one of the most popular ways of finding information about a business. Unfortunately, this system is prone to abuse. Someone with a personal grudge may leave a false or inaccurate review and a low rating. This can not only harm a business’s reputation, but it can affect its search rankings, making it harder for potential clients to find them online.

This demonstrates the importance of reputation management, which can help a business address negative ratings and reviews while also increasing its number of positive reviews and improving its average ratings. People should also understand that there may be consequences for leaving negative reviews that are meant to harm a business. This was illustrated in a recent legal case that took place in Illinois.

Attorney Wins Judgment Against Former Client

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