Landing Pages for Lawyers

Location-Focused Marketing for Attorneys

Landing pages are an important part of any online marketing campaign. A landing page is a website page that allows you to capture a visitor’s information through a lead form. A good landing page is usually targeted to a particular stream of traffic from a geographic location or email campaign offer, or it may target people who have a compelling reason for people to land there, such as online searches for major class-action lawsuits. Because it is targeted to a specific audience that is looking for a firm's services, a landing page will often convert a higher percentage of page visitors into leads for follow up.

At OVC, we have developed landing pages for specific attorneys within a firm who have a unique focus separate from what the majority of the law firm offers, geographic landing pages targeted at specific cities and counties, special offer landing pages, and election campaign landing pages.

Targeted Marketing for Law Firms

Landing pages are particularly effective when you know you want to attract certain tyeps of clients or reach people within a specific geographic location. For example, a high asset/complex divorce attorney would want to target suburbs with high income, high net worth individuals. OVC will build landing pages for those locations where your target market lives so when they search for an attorney with your practice area in their location, they will find you.

If you have a special offer or targeted market searching for you, a well-designed and search-engine-optimized landing page can improve your traffic and your conversions. Contact us or call 630-635-8000 to talk about your landing page needs and how to improve your reach to your target markets.