Using Google Posts to Boost Your Visibility in Search Results

 Posted on December 06,2017 in Changes with Google

In the modern digital world, people are constantly bombarded with information. We see advertisements everywhere we go, from billboards and TV commercials to the pop-ups that display on the websites we visit on our computers or smartphones. It can be difficult to sort out relevant information from noise, which is why people turn to Google and other search engines to find what they are looking for. 

The widespread use of Google search makes search engine optimization (SEO) more important than ever, and companies will need to do everything they can to stand out in search results. Google has worked to make it easy for companies to provide relevant information to their customers through Google My Business, and one new feature, known as Google Posts, gives companies a great way to add visibility to search results.

What Are Google Posts?

Google Posts became available to all Google My Business users in June of 2017, and this feature allows a company to add a short message to their profile that will be displayed in Google search results and on Google Maps. These messages can be used to spotlight sales and special offers, publicize events, highlight products, or share pictures.

A Google Post will include a photo, a description, and a call to action. Photos should be at least 720x540 pixels. Descriptions can be up to 1,500 characters long, but only the first 100 characters will be displayed in search results. The call to action should be a few words that instruct people what to do next, such as “Buy Now” or “Book an Appointment.”

Google Posts will remain visible in search results for seven days, or, if the post is an event, until the date of the event has passed. A company can have up to 10 posts on their Google My Business page at one time, and people will be able to scroll through them in a carousel.

While Google Posts may not have an immediate impact on SEO, they have been shown to provide a boost to a site’s search rankings, and using them is a great way to highlight helpful information that will encourage people to interact with your business online.

Contact the SEO Experts at OVC

Google Posts are just one of many tools that can be used to improve your site’s SEO and connect with your customers online. If you want to learn more about how OVC, Inc. can help you use Google My Business to get the most out of Google, contact us at 630-635-8000.

Sources:

https://searchengineland.com/12-things-know-succeed-google-posts-278051

https://support.google.com/business/answer/7390603?hl=en&ref_topic=7343035

https://searchengineland.com/google-posts-impact-ranking-case-study-285668