Responsive Design Improves Your Website's Reach

 Posted on April 30,2015 in OVC Lawyer Marketing

We are living in the future. Understanding this idea and incorporating it into your website and marketing strategy is vital to the long-term success of your company.

In generations past, a stereotypical breakfast table, or at least the idyllic image of one, consisted of kids eating and chatting excitedly about the day, while Mom and Dad sipped coffee and read the newspaper. Whether scanning national headlines or checking the box score of last night’s ballgame, the consumption of printed news and information was a social staple for many years.

This, of course, has changed drastically in the last several decades as more people have become reliant on electronic media to keep the abreast of the world around them. For many, the morning newspaper has been replaced by an iPad or Android tablet, allowing instant access to infinitely more information than ever before. Others may scroll through news feeds or web browsers on their mobile phone, allowing them the same access to the digital world on a smaller screen.

But how does that happen—the same access on a smaller screen? How do I create my company’s site so that users are offered the same experience on any device? The answer to both questions may lie in a web-building approach known as responsive design.

Understanding Responsive Design

For the first several decades of the internet age, website design was focused on providing users the information they needed as they accessed the web, primarily from desktop computers. Laptop computers soon followed, but the comparative difference between most laptop screens and desktop monitors required minimal adjustments in design approach. True mobile internet use, however, changed everything. There are now hundreds of different screen designs of many sizes and resolutions, from the smallest cell phone display up to monitors the size of a movie screen.

Responsive design incorporates considerations for any size screen, adapting a site’s presentation for optimal viewing dependent on the device being used. Utilizing a mix of flexible layouts and grids, while implementing media queries and frameworks, the coding of a responsively designed page optimizes a user experience on any browsing platform and screen resolution. With responsive design, you do not need to build or maintain separate webpages for various devices; instead, your site can be properly viewed, with full functionality, by anyone from anywhere.

Experienced Responsive Design Team

A business professional such as yourself may not have the time to learn the techniques and tools necessary to incorporate responsive design features into your company’s site. Fortunately, we can help. We have been providing state-of-the-art online marketing services to lawyers since 2008, and have worked with many offices in developing fully-functional websites optimized for mobile use. At OVC, INC., our professional web designers can help your office create a website that meets your visitors’ needs while maintaining your office’s unique character and presence. Call us today to schedule a consultation and learn more about how responsive web design can benefit your company.

About the Author: Greg Wildman is the President of OVC, INC. Since 1999, Greg has developed hundreds of websites for attorneys from his company's inception as Online Video Concepts, LLC to the modern era's OVC, INC. Greg's knowledge of law firm marketing has helped many attorneys establish online presences through custom website development, Search Engine Optimization, legal directory partnerships, social media marketing, content writing and more.