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Overlooking LinkedIn: Attorneys Could Be Missing Valuable Networking Opportunity
LinkedIn, the business-oriented social networking service founded in December 2002 and launched early in May 2003, was designed to promote electronic professional networking opportunities. The brainchild of Reid Hoffman, who also recruited former key players of Yahoo!, Inc., PayPal, and SocialNet, boasts a valuation of approximately $1 billion but is still often viewed as the red-haired cousin of Facebook, Twitter, and other social media marketing platforms.
LinkedIn can become an integral and productive member of an attorney’s social media marketing campaign. Not only does it enhance online visibility, it also provides a solo practice attorney or legal firm with the ability to reach 225 million members as a means to cultivate new clients and increase referral rates. It is estimated that LinkedIn produces two new members per second daily within the global market.
Review the following summary If you are interested in learning more about the benefits of LinkedIn for attorneys. If you need additional information about how LinkedIn can work for your practice, contact an experienced online marketing firm specializing in social media for lawyers.
The Value of Networking
By maintaining a current LinkedIn profile page, an attorney or firm can increase their ability to efficiently and cost effectively interact with prospective clients by establishing an interactive network of relationships. Attorneys may also utilize LinkedIn as a referral base between themselves and fellow colleagues. It also provides an attorney with the opportunity to promote his or her experience and skill base by connecting with other professionals via the discussion group feature.
Reaping Reputable Resources
Aside from utilizing LinkedIn to increase an attorney’s client base, attorneys may also use LinkedIn to locate new resources or seek assistance. For example, the “Answers” function is often helpful when an attorney is seeking an expert or fact witness for a specific case.
Another way to gain exposure while building relationships on LinkedIn is to be proactively interactive. Attorneys should seriously consider answering questions to demonstrate their knowledge of various legal topics. These answers will also appear on the attorney’s profile page where potential clients can review and possibly make a final decision of which attorney to contact to resolve a pending legal matter.
If you or your firm are not maintaining a current LinkedIn profile page, you may be missing an important opportunity to enhance your online presence as well as your ability to prospect for new clients and increase referrals.
Since 2008, OVC Lawyer Marketing has been assisting the legal community by demonstrating the benefits of how utilizing various visual, auditory, informative and interactive social media platforms not only to increase an attorney’s online presence to attract new clients but to also establish a productive referral system. If you would like to learn more about the benefits of how LinkedIn can work for you or your firm, connect with our experienced team by contacting us at 630-635-8000 today.
About the Author: Greg Wildman is the President of OVC, INC. Since 1999, Greg has developed hundreds of websites for attorneys from his company's inception as Online Video Concepts, LLC to the modern era's OVC, INC. Greg's knowledge of law firm marketing has helped many attorneys establish online presences through custom website development, Search Engine Optimization, legal directory partnerships, social media marketing, content writing and more.
