How High-Quality Photos Can Help Attorneys Market Themselves

 Posted on September 28,2021 in Legal Marketing

Law firms have a number of ways that they can connect with potential clients. While a well-designed website and a robust digital marketing strategy are essential, it is also important for attorneys to emphasize the personal touch they bring to the services they provide for their clients. A great way to do so is to make sure they have high-quality photos on their website and other marketing materials. This will allow clients to pair a name and a face, giving them an understanding of who will be addressing their legal concerns. By working with a marketing firm that also provides photography services, law firms can ensure that they will be able to provide their clients with the personal touch they are looking for.

Using Photos in Marketing Materials

Images taken by a professional photographer can be used in many ways, including on a firm’s website, print advertisements, billboards, or other marketing materials. These photos may include:

• Headshots/portraits - Photos of an attorney’s face can help them convey friendliness, helpfulness, and professionalism to potential clients. A good photographer can help an attorney use the right pose and facial expressions to convey the attitude they want to demonstrate, and they can also ensure that the most favorable lighting and backgrounds are used. These photos can be used on an attorney’s profile page on a law firm’s website, as well as on business cards, online directories, or printed materials handed out to clients.

• Group shots - Photos that include multiple attorneys and other important staff members who work at a law firm can demonstrate that the firm provides a welcoming atmosphere for clients and offers strong teamwork. These photos may include sessions in a studio or at a firm’s office, as well as candid shots that demonstrate the hard work and dedication that the law firm’s team provides to clients. 

• Interior or exterior photos - Architectural photos of the building where a law firm is located or the interior of the firm’s offices can provide a sense of prestige and professionalism, providing clients with the assurance that their legal needs will be met.

Contact Our Downers Grove Attorney Photography Professionals

At OVC, INC., we provide all of the above photography services and more. We can take photos in our photo studio or on location at a firm’s office, and we also provide photography services at events. Our team is skilled at editing photos, using custom backgrounds, and compositing multiple photos to create group shots. We can meet all of your photography needs and ensure that the images we create are used properly on your website, print materials, or for other purposes. To schedule a photo session or learn more about our photography or online marketing services, contact our office at 630-635-8000.