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Google Adwords: Driving the Legal Industry Forward in the Advertising Marketplace
The benefit of building a better website full of relevant content, informative videos, timely blogs and documentation of your legal services and accomplishments is not worth the internet real estate if it does not drive new clients to your door. Your advertising dollar needs to work smarter.
Google Adwords puts you directly in the driver's seat. By eliminating traditional advertising rate cards and price lists, Adwords gives you the power to map your own advertising road trip.
Launched by Google in 2005, Adwords is built on a pay-per-click (PPC) advertising platform.
Overall the concept is quite simple:
- People search on Google
- You pay only for active clicks
- You acquire more customers
If you are wondering does this simple concept actually result in new business for attorneys?
Certainly, attorneys are now paying the highest bid price for optimized search words in Google's auction market today.
The overall advantages to incorporating this cost-effective program into your marketing campaign can be just as simple. According to the Bureau of Labor Statistics, attorneys account for at least 35 per cent of the nation’s workforce and providing prospective clients with a road map that leads them directly to you is essential in today's electronic marketplace.
Simply stated, Adwords increases immediate visibility, offers complete accountability and budget flexibility as well as providing top notch analytical software to plot your direction and calculate your rate of return on your investment (ROI).
So are you ready for your test drive? If not yet completely sold on this type of advertising model, perhaps we can help. OVC, INC. offers a free quote assessment for all of our products. Call 630-635-8000 for more information on how Google Adwords can help increase client conversions for your law firm.
About the Author: Greg Wildman is the President of OVC, INC. Since 1999, Greg has developed hundreds of websites for attorneys from his company's inception as Online Video Concepts, LLC to the modern era's OVC, INC. Greg's knowledge of law firm marketing has helped many law firms establish online presences through custom website development, Search Engine Optimization, legal directory partnerships, social media marketing, content writing and more.
