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Get the Highest Return on Your Content Marketing
Companies and businesses around the world are realizing the unbelievable marketing potential being made available to them by means of modern technology. From a sole proprietor with no employees to a corporate CEO of a publicly traded giant, the new wave of online marketing can be customized to meet the needs of any size business in any industry on the planet. While some companies continue to invest in large-volume print media or expensive television commercials, content marketing is quickly becoming the method choice for reaching more new potential clients every day.
In its annual business-to-consumer (B2C) marketing report, Content Marketing Institute, a marketing education and training organization, identified a number of trends and points of emphasis for business owners to consider in their marketing efforts:
Document a Strategy and Track ROI
Less than a third of companies have a written plan of attack for content marketing. While many others have a strategy in mind, documenting those ideas leads to better success. It is also vital to understand the return on investment, or ROI, being realized in a marketing program. A mere 23 percent of B2C marketers track the ROI relevant to their plan, resulting in a much clearer picture of what is working for their company and what may need to be adjusted.
Use a Variety of Tools
Blogs, customized content, and social media platforms represent just a few of the methods available to companies for marketing purposes. Nearly 70 percent of businesses have increased the content of their program, while roughly the same percentage utilizes blogs. The average B2C marketer also communicates via seven different social media outlets, including Facebook, Twitter, and others. More than seven out of ten companies still use print media or other advertising, but many have begun to see the true value of search engine marketing.
A Dedicated Content Marketing Group
The time and energy required to appropriately manage an effective content marketing strategy can be cost-prohibitive, particularly for small businesses and offices. Few small companies have the luxury of a marketing professional on staff with the ability to focus on optimizing websites, attracting new clients through social media, or developing state-of-the-art mobile content.
While setting up an in-house marketing team may not be a realistic possibility for many legal practices, OVC, INC. has been providing attorneys with cutting edge marketing services since 2008. Our team of experienced marketing professionals will work with you to establish a content marketing strategy, choose the best tools for your needs, and help you track the return on your marketing investment. Contact us today at 630-635-8000 to schedule a consultation and let us help you prepare for your company’s future.
About the Author: Greg Wildman is the President of OVC, INC. Since 1999, Greg has developed hundreds of websites for attorneys from his company's inception as Online Video Concepts, LLC to the modern era's OVC, INC. Greg's knowledge of law firm marketing has helped many attorneys establish online presences through custom website development, Search Engine Optimization, legal directory partnerships, social media marketing, content writing and more.
