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Branding: The Hot Topic for Attorney Marketing in 2015
Just what is “branding?” The word has multiple definitions, but for many companies, branding relates to establishing a unique and identifiable name, design or term that allows automatic recognition of a person, place or thing.
For the practicing attorney, branding could mean everything. With the open for business sign flashing on the Internet 24/7, it is more important than ever for attorneys to build a brand to set themselves apart from the competition. Establishing a unique brand in conjunction with all other functioning digital components, an attorney opens the doors to prospective shoppers seeking specific services, backed by an established, recognizable, strong and trusted online presence.
The following suggestions may prove beneficial to learning more about branding before scheduling a consult with a marketing manager or contracted online marketing firm.
The Development Process
The number one component when building a personal brand is to remember that this is a marketing mission. A brand should not only be unique, but it should be capable of bridging all components of a well-rounded marketing plan underscored by a representation of credentials and services offered.
The Value of Visibility
The number one question attorneys must answer before developing their brand is “why does my practice exist?” Once answered, the next step is to outline the value offered to clients and to provide a consistent quality quotient, one that clients come to rely on. If law firms do not demonstrate proven value of their unique brand, they may lose to those firms who have successfully defined their value within their marketing mission and visible value.
Building Bridges with Attorney Marketing
Overall, a unique brand should comfortably coexist with all marketing components and online platforms, such as Facebook. LinkedIn, Twitter and professional websites. By building an online bridge for prospective clients, attorneys better establish their online reputation and feel confident enough to cross that bridge and seek the services needed to resolve the legal matter at hand.
If you need to redefine your marketing goals for 2015 and want to learn more about the branding process and the benefits a good brand can produce, contact the experienced team of OVC, INC. to learn more about how we can help you define your mission.
About the Author: Greg Wildman is the President of OVC, INC. Since 1999, Greg has developed hundreds of websites for attorneys from his company's inception as Online Video Concepts, LLC to the modern era's OVC, INC. Greg's knowledge of law firm marketing has helped many attorneys establish online presences through custom website development, Search Engine Optimization, legal directory partnerships, social media marketing, content writing and more.
