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Attorney Branding: Understanding Your Niche
The concept of branding can seem abstract to the most educated professional. As an attorney, branding might also be the last thing on your mind. However, it is imperative you consider your personal brand in order to obtain clients that fit your skill set and help you meet your professional goals.
The following tips from the American Bar Association may help you consider the possibilities branding might have for your practice.
Positioning
Where do you rank in comparison to your competition? What type of geographic area does your law firm represent, and does this align with your goals? Reviewing your current law firm website can help you answer these questions and more as you determine what kind of branding your law firm requires. Setting up a branding strategy narrows down your focus to your most key practice areas so you may decide which ones you want to be most known for not only among your peers, but among clients as well.
Advertising and Promotion
Your logo, website color choices and design certainly reflect the kind of brand you want to present as an attorney, but they are not the only considerations when reviewing your law firm branding. However, if you want to stand out in your niche, you might consider creating marketing materials around that niche.
Finding a way to make your law firm memorable through branding and the tone of your content might not be something you consider often in practice. However, making it a reality through working with your marketing consultant or an established lawyer marketing firm ought to be a top priority.
Consistency
In order to stand out with your attorney branding, it is important to have consistent, professional content. Providing a reliable message to clients builds trust and, ultimately, makes your branding efforts pay off in the form of new business. Attorneys that rely on professional content marketing through blogs, articles, press releases, and more can build a consistent marketing schedule tailored to their particular clientele.
OVC, INC. has provided content marketing for lawyers since 2008. Work with OVC, Inc. to develop your content through high quality press releases, blogs, and more. If you are seeking fresh website content, contact us at 630-635-8000 today for more information on how our team can assist you.
About the Author: Greg Wildman is the President of OVC, INC. Since 1999, Greg has developed hundreds of websites for attorneys from his company's inception as Online Video Concepts, LLC to the modern era's OVC, INC. Greg's knowledge of law firm marketing has helped many attorneys establish online presences through custom website development, Search Engine Optimization, legal directory partnerships, social media marketing, content writing and more.
